Monday, October 17, 2016

GSN Ratings 10/14: 'Scare Tactics' very weak in 18-49 and total viewers (UPDATE: 'Hellevator' equally bad compared to last week) (UPDATE: ALL RATINGS NOW AVAILABLE)

Source: ShowBuzz/ProgrammingInsider (Douglas Pucci)

Summary: Family Feud skewed very old but not an excuse for another very poor Hellevator performance. This week's Hellevator performance was up slightly in total viewers but down by a fifth in 18-49 viewers from last week's premiere.

What is the most surprising below is there is slightly more interest in Scare Tactics than Hellevator. Scare Tactics, unlike Hellevator this week, brought in a very young (but still very small) audience.

GSN Primetime Ratings for Friday, October 14th (All Times ET):
8:00pm Family Feud: 447,000 total viewers/115,000 18-49 viewers
8:30pm Family Feud: 446,000 total viewers/88,000 18-49 viewers; down <1% in total viewers/down 23% in 18-49 viewers from lead-in
9:00pm Hellevator (new): 177,000 total viewers/49,000 18-49 viewers; up 2% in total viewers/down 21% in 18-49 viewers from last week; down 60% in total viewers/down 44% in 18-49 viewers from lead-in
10:00pm Scare Tactics: 182,000 total viewers/69,000 18-49 viewers; down 13% in total viewers/down 13% in 18-49 viewers from last week; up 3% in total viewers/up 41% in 18-49 viewers from lead-in
10:30pm Scare Tactics: 188,000 total viewers/89,000 18-49 viewers; down 10% in total viewers/up 14% in 18-49 viewers from last week; up 3% in total viewers/up 29% in 18-49 viewers from lead-in

Primetime average: 270,000 total viewers and 77,000 18-49 viewers

Percentage of viewers under 50 years of age (and approximate median viewer age):
8:00pm Family Feud: 25.7% (64 years old)
8:30pm Family Feud: 19.7% (70 years old)
9:00pm Hellevator (new): 27.7% (63 years old)
10:00pm Scare Tactics: 37.9% (48 years old)
10:30pm Scare Tactics: 47.3% (40 years old)


  1. Hellevator is a disaster. It's not even getting demos and it makes Winsanity look like a runaway hit in total viewers.

    I wonder if GSN will just pull this stuff out of prime time and run it at midnight for the last two weeks. Don't even want to think about the repeat numbers, which must be completely scratching on Nielsen's sample.

    1. I was completely wrong about Hellevator doing well in this four episode stretch and get renewed for a third season. I will go out of my way here to admit it.

      Since I am not good with Hellevator predictions, I could easily be wrong here: Now, I see GSN sticking it out the last two weeks: keeping new episodes of Hellevator at Friday 9pm ET.

  2. Is it really fair for the headline to say that Scare Tactics was "very weak" in 18-49 when it went up from its lead in by 41%? And then went up AGAIN in the second half hour by 29%. The Scare Tactics 18-49 viewership for the hour was 62% higher than Hellavator. Very weak?

    1. I say in the context that the 69,000 18-49 viewers and then 89,000 18-49 viewers for Scare Tactics is bad for the GSN primetime average. Plus, GSN was expecting at least 100,000 18-49 viewers up towards 200,000 18-49 viewers for Hellevator and Scare Tactics.

      At the end of the day, Hellevator and Scare Tactics numbers are very weak and disappointing compared to what GSN (and I) were expecting.