Thursday, August 4, 2016

Full GSN Primetime Ratings for 8/3: 'Skin Wars: Fresh Paint' has big decline (series low)

GSN Primetime Ratings for Wednesday, August 3rd (All Times ET):
8:00pm Family Feud: 405,000 total viewers/110,000 18-49 viewers
8:30pm Family Feud: 432,000 total viewers/106,000 18-49 viewers; up 7% in total viewers/down 4% in 18-49 viewers from lead-in
9:00pm Skin Wars: Fresh Paint (new): 260,000 total viewers/59,000 18-49 viewers; down 21% in total viewers/down 38% in 18-49 viewers from last week; down 40% in total viewers/down 44% in 18-49 viewers from lead-in
10:00pm Family Feud: 284,000 total viewers/86,000 18-49 viewers; up 9% in total viewers/up 46% in 18-49 viewers from lead-in
10:30pm Family Feud: 405,000 total viewers/128,000 18-49 viewers; up 43% in total viewers/up 49% in 18-49 viewers from lead-in

Primetime average: 341,000 total viewers and 91,000 18-49 viewers

This is a series low for Skin Wars: Fresh Paint in 18-49 and total viewers.

The eight episodes of Skin Wars: Fresh Paint for this summer have averaged 408,000 total viewers and 126,000 18-49 viewers. For this average, 30.9% of all viewers were under 50 years of age with an approximate median viewer age of 55 years old. Despite series lows the past two weeks and a general decline in ratings after the June 15th premiere, Skin Wars: Fresh Paint is still likely for renewal based on strong 18-49 viewer figures, good total viewer figures and a healthy median viewer age (which drags the GSN median viewer age down).

Percentage of viewers under 50 years of age (and approximate median viewer age):
8:00pm Family Feud: 27.2% (63 years old)
8:30pm Family Feud: 24.5% (66 years old)
9:00pm Skin Wars: Fresh Paint (new): 22.7% (68 years old)
10:00pm Family Feud: 30.3% (55 years old)
10:30pm Family Feud: 31.6% (53 years old)

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