I watch GSN often. That's no lie. But no matter what time of day or show, whether Lingo in late-morning or 2013-14 episodes of Steve Harvey Family Feud twelve hours later, commercials keep appearing that definitely skew to the older crowd.
Let's take this Entresto advertisement. It's a very nice commercial that features everyday Americans dealing with the unfortunate health issue of heart failure. It runs on GSN every hour, at least once an hour.
Now, heart failure is an issue that more 75 year-olds have to worry about than 25 year-olds.
This is a continued example of GSN skewing old and the reason why there is so much focus on Family Feud, Idiotest, Skin Wars and Hellevator with the dwindling of shows that skew older. Even The Newlywed Game, a GSN success that has been known to skew fairly old in new runs and reruns has virtually vanished off the GSN schedule.
GSN's median viewer age as recent as 2013 was over 65 years old. As of 2015, it is 59.
Believe me when I say that GSN executives do not want their network known for commercials that plead to an older audience. Heart failure, along with many other ads on GSN, plead to an aging audience (not to say that heart failure is not an issue for those in their younger years).
Throughout the past five years, I admit I have seen new advertisers come to GSN that appeal to a younger-audience as GSN has appealed to a younger audience, particularly since the August 2014 launches of Skin Wars and Idiotest.
Let's face it. It's unfortunate, but if you are over 60 years old, GSN, along with many cable nets, do not care about you. But GameShowNetworkNews does!