Thursday, April 28, 2016

GSN Ratings 4/25: 'Family Feud' mixed ratings in new slot

GSN Ratings Monday, April 25th (All Times ET) (percentage of viewers under 50 years old):
7:30pm Family Feud: 448,000 total viewers/102,000 18-49 viewers (22.8%)
8:00pm Family Feud: 366,000 total viewers/101,000 18-49 viewers (27.6%)

Summary: This was the very first night that GSN inserted Family Feud into the 8pm and 8:30pm weeknight slots. I did predict that Family Feud would do very well here, and from this solo example, Feud did below average of the ratings it normally gets and also below the GSN primetime average. Over time, as the audience realizes that Idiotest, The Chase, Minute to Win It and Chain Reaction reruns are no longer in the 8pm hour weeknights, Family Feud ratings will grow to the ratings I expected.

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