Thursday, January 21, 2016

UPDATED GSN Ratings 1/15 for 'Family Feud' and 'Chain Reaction'

GSN Primetime Ratings from Friday, January 15th (All Times ET):
7:30pm Family Feud: 551,000 total viewers/122,000 18-49 viewers
8:00pm Chain Reaction (new): 510,000 total viewers/110,000 18-49 viewers; down 14% in total viewers/down 21% in 18-49 viewers from last week; down 7% in total viewers/down 10% in 18-49 viewers from lead-in
8:30pm Chain Reaction (new): 467,000 total viewers/114,000 18-49 viewers; down 22% in total viewers/up 3% in 18-49 viewers from last week; down 8% in total viewers/up 4% in 18-49 viewers from lead-in
9:00pm Family Feud: 456,000 total viewers/93,000 18-49 viewers; down 2% in total viewers/down 18% in 18-49 viewers from lead-in
9:30pm Family Feud: 515,000 total viewers/111,000 18-49 viewers; up 13% in total viewers/up 19% in 18-49 viewers from lead-in

Percentage of audience under 50 years of age:
7:30pm Family Feud: 22.1%
8:00pm Chain Reaction (new): 21.6%
8:30pm Chain Reaction (new): 24.4%
9:00pm Family Feud: 20.4%
9:30pm Family Feud: 21.6%

Overall: Great night in total viewers and also good in 18-49's (could have been stronger for both Family Feud and Chain Reaction in 18-49's). The good news for Chain Reaction is that the 8:30pm episode 18-49's built (very slightly) on the 8pm run. Even better news is that Chain Reaction skewed as young as Family Feud (if not even a little younger). Overall, all runs of Family Feud and Chain Reaction had a median age of approximately 65, which GSN will happily take.

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