Thursday, November 12, 2015

GSN Ratings 11/11: 'Hellevator' bombs in both 18-49 + total viewers; 'Idiotest' rises from 'Hellevator'

GSN Primetime ratings Wednesday, November 11th (All Times ET):
7:30pm Family Feud: 590,000 total viewers/196,000 18-49 viewers
8:00pm Hellevator (new): 215,000 total viewers/92,000 18-49 viewers; down 25% in total viewers/down 45% in 18-49 viewers from last week; down 64% in total viewers/down 53% in 18-49 viewers from lead-in
9:00pm Idiotest (new): 251,000 total viewers/82,000 18-49 viewers; up 6% in total viewers/down 30% in 18-49 viewers from last week; up 17% in total viewers/down 11% in 18-49 viewers from lead-in
9:30pm Idiotest (new): 256,000 total viewers/92,000 18-49 viewers; down 15% in total viewers/down 43% in 18-49 viewers from last week; up 2% in total viewers/up 12% in 18-49 viewers from lead-in
10:00pm Family Feud: 311,000 total viewers/58,000 18-49 viewers; up 21% in total viewers/down 37% in 18-49 viewers from lead-in
10:30pm Family Feud: 411,000 total viewers/63,000 18-49 viewers; up 32% in total viewers/up 9% in 18-49 viewers from lead-in
11:00pm Hellevator (encore): 175,000 total viewers/63,000 18-49 viewers; up 13% in total viewers/up 21% in 18-49 viewers from last week; down 57% in total viewers/flat in 18-49 viewers from lead-in
Primetime average (8-11pm only): 277,000 total viewers/80,000 18-49 viewers

Summary: As you can tell, Hellevator hit a series low in both 18-49 and total viewers last night. Similar to what Steampunk'd would do to Idiotest, Hellevator sunk Idiotest but Idiotest recovered from the far lows of Hellevator to somewhat better numbers (but still low for GSN).

There is some good news that can come out of tonight when it comes to originals: Hellevator and Idiotest still skew much younger than GSN schedule veteran Steve Harvey Family Feud (which skews young enough for GSN). You can tell that Family Feud has much more total viewers in the 10pm hour but less 18-49 viewers than Hellevator and Idiotest. Needless to say, Hellevator and Idiotest were poor performers this week, but Hellevator is at fault for starting the bad trend in last night's ratings.

If you do want more proof that Hellevator skews young, you can clearly see from the 10:30pm Family Feud to the Hellevator encore that the majority total viewers tuned out while all 18-49 viewers remained intact. Still, as we have seen with the Steampunk'd cancellation, total viewers still do matter with GSN renewals. Steampunk'd had a positive start similar to Hellevator, then poor total viewer numbers with a young-skewing audience overall, and Steampunk'd did not pick up a renewal.

Here are last night's percentages for how much of the audience in each show was within the 18-49 demo:
7:30pm Family Feud: 33%
8:00pm Hellevator (new): 43%
9:00pm Idiotest (new): 33%
9:30pm Idiotest (new): 36%
10:00pm Family Feud: 19%
10:30pm Family Feud: 15%
11:00pm Hellevator (encore): 36%

It will be interesting to see if GSN makes any quick schedule changes. As of now for next Wednesday (from a change set last week), new episodes of Idiotest move to the 10pm and 10:30pm ET slot while Hellevator stays at 8pm ET.

Last: Those of you who said Hellevator would fall after Halloween due to the Halloween/horror interest only lasting during October were dead on.


  1. I knew it would bomb after October. This is my opinion, but I think Idiotest was renewed also because maybe the network likes how the show recovers from a poor lead in. Next week, I expect GSN to move Hellevator to 10 pm and put Idiotest at 8.

    With Skin Wars apparently set for January, this is actually a smart move by GSN. I guess they don't want to have a winter where they have 0 or 1 new original airing new episodes. If Idiotest from what I read is coming in January too, they'll probably pair up the two shows again like they did last summer.

    Maybe GSN silently renewed Idiotest but we just didn't know it.

    1. "Next week, I expect GSN to move Hellevator to 10 pm and put Idiotest at 8. "

      GSN already has ads for Idiotest airing new episodes at 10pm ET. I'm clueless on what GSN will do, if anything, but I see some change with Hellevator sooner than later.

      Come January, probably later in January at this point for Skin Wars and Idiotest, it will be those two plus Chain Reaction wrapping up on Fridays in February (I would assume).

      "Maybe GSN silently renewed Idiotest but we just didn't know it."

      Apoarently. GSN usually publishes two yearly development slates now. One for their spring upfront and in 2013 and 2014, one in November. I expect some release in the coming weeks on the status of all their originals.

    2. Since Hellevator looks like it's heading to bombing territory, this could mean good news for both Chain Reaction and The Chase renewal odds.

    3. Do not get your hopes up too high for The Chase and Chain Reaction. The past few months GSN has lost interest in them and renewal for The Chase is still very questionable (despite superb ratings) while Chain Reaction may be heading to syndication. GSN is also looking into other cheaper, likely younger-skewing projects that would fill the void.

      I got alerted through the YouTube app that GSN literally just uploaded a Hellevator preview for next Wednesday, airtime 8pm ET.

    4. I see another one and done for Hellevator. One more GSN original to bite the dust. I know next to nothing about running a network, but is it profitable(smart) to continually green light shows that (1). knowingly will have no rerun value & (2). obviously only appeal to a cult audience which may or may not tune in after ep. 1? If you go back to the early 2000s 90% of the originals renewed were old school games that fit the GSN mold. Why oh why do they constantly keep trying to fix what ain't broke?

    5. Tony D, GSN keeps trying these "cult" and "low rerun value" shows off of the success of Skin Wars. If it were not for Skin Wars, no way Steampunk'd ever would have made it to air and likely the same with Hellevator.

    6. The Soska Sisters: Going Down?

      Me: Ratings wise ladies, why yes...yes you are!

  2. If GSN does not listen to viewers, and keep The Chase, I think we should dump GSN and get Buzzr. Who wants a network that does not listen to them? If GSN thinks dropping ratings hurts their pocket, imagine people dropping GSN from their service providers.

    1. I'll be honest, if GSN does cancel The Chase or Chain Reaction or even Idiotest, I might only watch the classics from here on out. I understand that the demo is important nowadays, but it is kind of dumb that a network would cancel a high rated show just because not enough young people watched it. IMO, if it gets a good amount of viewers, it should be renewed.

      Maybe it's me, but I want Chase to get renewed. It is a great show and unlike shows like Skin Wars and Hellevator, it makes you feel smart. Although if it does get the ax from GSN, I have a feeling that another network will pick it up. Rumors are that Chain Reaction is possibly going to syndication in 2016, so there's a positive light for that show as well.

      And with Buzzr Amy, I want it too. But it's slowly coming its way to stations around the country, so until then, I guess we have to wait. And with Buzzr, at least their block doesn't contain 12 hours of Harvey Feud.

    2. Oh Hi Amy Doutt, of course you may not know me that well I remember the last time in a few a blogs ago about Hellevator, you did mention a former Syfy show called Total Blackout which yes it did ran for two season. But I surprised that you didn't mention another SyFy show before that with a similar dark horror-themed premise (and I doubt that you'll remember this one) which was the reality series called Estate of Panic hosted by former Crossing Jordan star Steve Valentine (Dr. Nigel Townsend) which was started and ended in 2008.

      but back on topic, as for Hellevator the folks at GSN has failed to realize that..."It's Just a Dumb Idea, It's Just a Dumb Idea, It's Just a Dumb Idea"!

  3. gsn caters now to dumb ghetto blacks and trailer trash white people