Tuesday, February 17, 2015

Ratings: Wednesday, February 11th Early daytime

Douglas Pucci posted daytime ratings for one day last week for the 8-11am ET classics and the 11am-2pm ET programs as well. Here they are, from last Wednesday (2/11), in order:

8:00am Match Game: 124K (lowest)
8:30am Match Game: 195K (+36% from lead-in)
9:00am Card Sharks: 222K (+12%)
9:30am Press Your Luck: 207K (-7%)
10:00am Sale of the Century: 200K (-3%)
10:30am The $25,000 Pyramid: 260K (+23%)
11:00am Deal or No Deal: 184K (-29%)
11:30am Deal or No Deal: 183K (-1%; lowest after Match Game)
12:00pm Family Feud (Harvey): 275K (+33%)
12:30pm Family Feud (Harvey): 352K (+22%; highest)
1:00pm Family Feud (O'Hurley): 313K (-11%)
1:30pm Family Feud (O'Hurley): 325K (+4%)
8am-2pm Average: 237K (Pre-1990's from 8-11am: 201K; Modern 11am-2pm: 272K)

Analysis: Not a bad morning overall. The latest total day average, February 2-8, was 360,000 total viewers. The February 9-15 average is not yet available. This specific six hours of programming pulls down the entire average and the only show that comes even close to the average was Family Feud (Harvey) at 12:30pm.

From this day alone, the changes I would make would be the following: The $25,000 Pyramid or The $100,000 Pyramid at 11am then Super Password at 11:30am, since there is too deep of a drop from The $25,000 Pyramid to Deal or No Deal. In fact, the biggest viewer drop of the above lineup. Steve Harvey Family Feud was by far the best performer of the morning, rising a large 33% at 12pm and then another 22% at 12:30pm from Deal or No Deal. Basically at 12:30pm, Family Feud almost doubled what Deal or No Deal had at 11:30am. John O'Hurley's lone Family Feud slot still held up decently but I would like to see what would have happened on this day of Steve Harvey Family Feud aired from 12-2pm. I would air Family Feud (Harvey) for the two straight hours, given these numbers.


  1. What was so special about 2/11 that Douglas posted the ratings for?

    I do think a cut is coming to the morning classics. Whether they start with more "modern" stuff at 10 or 11am remains to be seen.....

  2. I wouldn't be surprised if Harvey Feud gets the 11 am slot one of these days. DOND I think works better in the afternoons.

    1. Deal or No Deal works better on the shelf. People can only take so much of Howie Mandel before it just gets old. Like Guy Fieri, he's an unfunny turd.

    2. Deal or No Deal does well enough for GSN and is not getting old. Both the network and syndie versions of DOND occupy 19 hours of the schedule per week (about 14%). That's big for a host you say is getting "old."

  3. "What was so special about 2/11 that Douglas posted the ratings for?"

    I asked Douglas over Twitter for a sample of weekday numbers for any random weekday within the past few weeks. I think what Douglas was able to provide was a solid sample.

    As for Harvey Feud obtaining the 11am slot, I think classic Pyramid or Super Password has a better chance. GSN has tried Harvey Feud before noon, on Sundays last Fall for example, and it just did not work out (and was replaced by the older Deal or No Deal, which still remains.)

    Ultimately, the modern show that just may take the 11am hour weekdays soon is Chain Reaction. Once the new revival premieres this summer, GSN will probably want the 2006-07 version on the schedule but far enough away from new runs. Chain Reaction (Lane) serving as a lead-out to $25K Pyramid makes a lot more sense than Deal or No Deal.

  4. Anything GSN puts at 11:00 AM is going to suffer from that little show on CBS at the same time. The best GSN could do would be a heavily promoted hour of last year's Wheel of Fortune at 10:00 AM. That would produce such a big tune-in that some viewers would hang around for whatever came at 11:00 AM.

    1. GSN isn't going to pickup the previous season's Wheel. That is called "Saturday" in the current syndication package. No way would TV stations want to compete with cable for the same exact episodes. It would diminish the syndication value of the Wheel package.

    2. Oh, maybe not last year's eps, but I think pretty recent Wheel will eventually come to GSN in the morning. Especially if Buzzr shows any signs of getting some traction.

  5. By the way, this whole post generalizes from too small a base. You need a lot more than one day's ratings to draw any conclusions about a mid-sized cable network like GSN.

    1. It's a good sample. It was not a holiday, there was not bad weather across a large region of the country, there were no sudden jumps, falls or surprises in the ratings.

    2. Dancing With the Stars? In the overall scheme of things that show had little impact on GSN's numbers.

      Although ratings were relatively low during the 2009-2012 period, they were quite consistent. GSN didn't fall off a cliff. But when Steve arrived, things started to take off.

    3. One day is not a good sample for a mid-sized cable network, given the limitations of Nielsen's sample. You need a month's worth of days to make any real conclusions.

    4. "Dancing With the Stars? In the overall scheme of things that show had little impact on GSN's numbers."

      When I look on my Excel ratings spread of GSN, the primetime/total day averages are MUCH lower during DWTS than the same time in 2013, 2014 and 2015. The absence of Harvey Feud in very early 2012 had an affect as well.

      If I recall correclty, six hours blocks of DWTS averaged 200K to 250K in ratings. That's bad and mass hours on the schedule.

      "Although ratings were relatively low during the 2009-2012 period, they were quite consistent. GSN didn't fall off a cliff. But when Steve arrived, things started to take off."

      I don't recall why the ratings went down in 2009 and 2010. There were originals that were producing strong numbers, including Catch 21, The Newlywed Game and Baggage, while Karn and O'Hurley Feud at that time were relatively new in reruns and produced strong numbers wherever they were on the schedule.

      2011 and the first half of 2012 I can understand. Many weak originals in 2011 and then DWTS weighed down the first half of 2012 (but did not have a tremendous impact apparently, as the graph displays).

  6. I wouldn't be surprised if Harvey Feud is the only Fremantlemedia show left on GSN by the time Buzzr launches at the end of May.

    With that being said, here's what I think the 8am-2pm lineup will look like in June.

    8:00am: $25,000 Pyramid
    8:30am: $25,000 Pyramid
    9:00am: Lingo (Woolery)
    9:30am: Lingo (Woolery)
    10:00am: Lingo (Engvall)
    10:30am: 1 vs 100 (Inaba)
    11:00am: Deal or No Deal
    11:30am: Deal or No Deal
    12:00pm: Family Feud (Harvey)
    12:30pm: Family Feud (Harvey)
    1:00pm: The Chase

  7. Instead of one day's ratings, this site took a peek at GSN's viewer numbers over seven years...


    Interesting. Unfortunately, the graph stops at Spring 2014. I don't know exactly what time periods are covered by "Spring" and "Autumn", but it doesn't surprise me that GSN is definitely on the upswing after a lean period. Given the network's good total day numbers lately, these "viewers within the last seven days" stats may well be hitting records for the network as we head into 2015.

    1. Hm, sometimes the graph is coming up with the numbers and sometimes the numbers are hidden behind a paywall. The "viewers within the last sevn days totals"...

      Spring 2008 8.3M
      Autumn 2008 7.85M
      Spring 2009 7.31M
      Autumn 2009 7.09M
      Spring 2010 7.09M
      Autumn 2010 7.03M
      Spring 2011 7.11M
      Autumn 2011 6.99M
      Spring 2012 6.9M
      Autumn 2012 7.04M
      Spring 2013 7.57M
      Autumn 2013 8.35M
      Spring 2014 8.96M

      The network has definitely recovered from the lean 2009-12 years.

    2. I thought Dancing with the Stars brought GSN down more.

      No one has brought that up anywhere in a while.

    3. Oops, posted my reply on Dancing with the Stars in the wrong place (see above).

  8. GSN will eventually become 24/7 black FF with 30 minutes of that stupid ghetto church dating show and 30 minutes of that hideous nudy painting thing