Baggage On The Road ratings for its two new episodes are in from this past Wednesday (2/25). Accompanying these ratings are Family Feud runs from the prior hour, serving as lead-in. Analyzing the rise and fall in 18-49 and total viewer numbers are quite interesting. Take a look:
9:00pm Family Feud: 445K total viewers; 126K 18-49
9:30pm Family Feud: 559K total viewers; 110K 18-49 (+20% from lead-in for total viewers; -13% from lead-in for 18-49)
10:00pm Baggage On The Road (new): 345K total viewers; 65K 18-49 (-38% from lead-in for total viewers; -41% from lead-in for 18-49)
10:30pm Baggage On The Road (new): 374K total viewers; 91K 18-49 (+8% from lead-in for total viewers; +29% from lead-in for 18-49)
Overall, Baggage On The Road was down 12% in total viewers from the prior week over the course of both new episodes (360K on 2/25 versus 407K on 2/18). Baggage On The Road dropped big from its lead-in, Family Feud, but the great news is the total viewer climb from half-hour to half-hour (10pm to 10:30pm) but also the 18-49 rise as well. The second new episode of Baggage On The Road grew 8% in total viewers but 29% in the 18-49 demo. That's great news.
The latest complete 18-49 figures we saw for Baggage On The Road was from February 11th. That hour of Baggage On The Road averaged 396,000 total viewers and 93,000 18-49 viewers. Overall, this week's Baggage On The Road skewed older than two weeks ago in comparison with total viewers.