Source: Douglas Pucci ("SonoftheBronx")/TV Media Insights Forum
Last night's (August 13th) second episode of Skin Wars at 9pm ET scored 588,000 total viewers, down 16% in total viewers from last week's premiere (which had 697,000 total viewers). This number is still higher than any run of The Chase this summer thus far.
In the 18-49 demo, Skin Wars delievered 240,000 viewers, down only 5% from last week's 252,000 18-49 viewers. The 18-49 demo number calculates to a 0.2 for the second straight week. In comparison, most other GSN programs earn a 0.1 or 0.0, very rarely anything above.
In other ratings, the Idiotest premiere encore (10-11pm ET) after Skin Wars actually performed better than Tuesday night's premiere. Tuesday night's two episode premiere averaged 452,000 total viewers (461K and 442K) while the same episode reruns last night averaged 489,000 total viewers (490K and 487K). The 18-49 numbers for Idiotest post-Skin Wars, 178K and 10pm ET and 180K at 10:30pm ET were higher than Tuesday's premiere (which had 143K and 157K 18-49)
Reaction: Big scores in the 18-49 everywhere this week but Tuesday night's The Chase, which had 71,000 18-49 viewers, less than half of Idiotest and less than a third than what Skin Wars has had. Latest I have heard anything, The Chase will get a fourth season. The total viewers numbers have been great anyway.
Looks like Idiotest and Skin Wars really score big in the valuable 18-49 number. It appears that it would have been a smart idea to have had Skin Wars and Idiotest to premiere on the same night. We'll see how new Idiotest runs continue to do post-Chase, but GSN must be very happy that the 18-49 for Idiotest grew from episode to episode. Plus, doubled from The Chase.
GSN must also be happy with how well Skin Wars is doing, with a small drop in total viewers but not much of a drop at all in the 18-49 number week to week. Wednesday night was another success for GSN; it appears that the Skin Wars audience thought Idiotest was new. We can expect to see Idiotest runs stay behind Skin Wars in the next few Wednesdays.
Looks like Skin Wars is already a lock for season two, unless things really crash and burn. Idiotest is questionable, since it premiered with Mind of a Man-ish numbers on Tuesday.