Source: Douglas Pucci on TV Media Insights Forum
Last night (August 19th), the new episode of The Chase at 8pm ET hit a season high attracting 596,000 total viewers, up 14% in total viewers week to week. Last week's episode attracted 515,000 viewers. The Chase had 109,000 viewers in the 18-49 demographic, a little more impressive than last week's 71,000 18-49 viewers, but still not great and rather weak.
The last season high occurred on July 22nd, which had 578,000 total viewers.
Idiotest suffered a very slight decrease from premiere week to this week. Idiotest averaged 429,000 total viewers in the 9pm ET hour, down 5% in total viewers from last week's 452,000 viewers.
Idiotest had 447,000 total viewers at 9pm ET, down 25% from its lead-in, The Chase. The second episode of Idiotest at 9:30pm ET attracted 411,000 total viewers, down 8% from the 9pm ET episode.
The really great news with Idiotest is the rise from The Chase in the 18-49 demographic. Idiotest at 9pm ET had 139,000 18-49 viewers, up 22% from The Chase. At 9:30pm, Idiotest had 164,000 18-49 viewers, up 15% from the prior episode. The hour average for 18-49 demographic for Idiotest is up 1% week to week (150K to 152K).
On the sidebar poll, none of the voters were correct in predicting that Idiotest would drop from its premiere. 80% of voters said Idiotest would stay afloat with the 452,000 viewer premiere average, while 20% of voters said Idiotest would rise.
An additional note: If you are not satisfied with the Idiotest drop in total viewers from The Chase, keep in mind the 18-49 demographic is very important for television and advertising nowadays, plus Idiotest, along with Skin Wars go up against America's Got Talent, summer's number one show.