Saturday, August 23, 2014

More ratings: 'Idiotest' has huge fall post-'Skin Wars'; 'Skin Wars' 18-49 number

Source: Douglas Pucci, TV Media Insights Forum

GSN's Skin Wars, which hit a series high 725,000 total viewers this past Wednesday night collected 298,000 18-49 viewers in that demographic. This is a series high in 18-49 viewers as well. Both total viewers and 18-49 viewers are up 19% week to week.

Idiotest reruns at 10pm and 10:30pm ET on Wednesday night showed a huge fall after the highly rated Skin Wars. Idiotest at 10pm ET had a 63% drop in total viewers and a 68% drop in the 18-49 demo. The 10pm ET rerun of Idiotest delivered only 268,000 total viewers and 95,000 18-49 viewers.

The 10:30pm ET, second rerun of Idiotest dropped another 36% in total viewers from the first rerun, with 173,000 total viewers and a 60% drop in 18-49 viewers, down to only 38,000 18-49 viewers.

Overall hour to hour from Skin Wars to Idiotest, the 10pm ET hour of Idiotest dropped 70% in total viewers (725K to 221K) and a 78% drop in the 18-49 demo (298K to 67K).

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