Sunday, February 2, 2014

Let's talk numbers (January 20-26)

Source: SonoftheBronx

Original Articles: Full averages (January 20-26);

Mind of a Man: First off, note every half-hour to half-hour of Mind of a Man dropped. For example, the first Mind of a Man episode that aired at say, 8pm was higher rated than the 8:30pm episode. Usually on GSN, there's a rise from half-hour to half-hour with shows like Chain Reaction, Lingo and Family Feud.

Daytime changes: Lingo and Deal or No Deal worked really well. Deal or No Deal earned three of five airings above 450,000 viewers while the other two did not trail too far back (441K and 363K). The Chain Reaction audience must be tuning-in still while there was only a 2% drop off from The Pyramid and a 14% drop off from Chain Reaction the previous week.

Meanwhile, Lingo pulled off an incredible six slots above 300,000 viewers, ranging up to 439K and averaging 302,000 viewers in the noon hour. I can not think of the last time I've seen ratings that great in the noon hour. Shop 'Til You Drop is also earning respectful but not fantastic numbers from 4-6pm, averaging 387K, 377K, 269K and 264K. The second hour was the first week Shop 'Til You Drop aired there, though there's definitely been a rise since GSN first acquired this decade-old game show.

Block scheduling shortened?: With a schedule change effective tomorrow (Monday 2/3), Steve Harvey's Family Feud will remain in the 6pm (ET) hour and now the 7pm (ET) hour as well. GSN figures, why not, considering Steve Harvey's Family Feud earns some of its highest rated slots weekdays at 6:00pm and 6:30pm. In the most recent week, 3 of 5 of the top slots were Steve Harvey's Feud at 6:30pm therefore most of GSN's viewers would likely tune into another episode or two instead of anything else.

Block scheduling starting at 7pm (ET) was always questionable. The original in November 2011 was 7pm to 12am though 11pm hour was cut in April 2012 and was replaced by Steve Harvey's Family Feud. A few years ago, scheduling on different weeknights was radical but, though it took time, "stack" scheduling, as the GSN execs call it has paid off. 8 to 11pm seems like the best idea.

Also note, Steve Harvey's Family Feud has taken the 10pm hour Mondays-Thursdays. One more day and block scheduling is cut from 8-10pm (ET).

7pm (ET) was really too early for primetime in the first place. That's 6pm Central Time, 5pm Mountain and 4pm Pacific. The Steve Harvey's Family Feud idea (from 6-8pm) has always worked on Tuesdays, Wednesdays, Thursdays and Saturdays recently. There's no better option now to have Harvey Feud for two hours starting at 6pm (ET).


  1. Mind of a Man is appearing to be a ratings repellent right now, as no one is interested in that R-rated crap.

    Lingo and Deal or No Deal are doing much better than I thought they would, the only thing I would've done differently is keep Chain Reaction on the schedule, but I would've moved to either the 5pm or the 6pm hour.

    I have a feeling the 10pm hour will exit block scheduling within the next couple of months, since the only show that's keeping it from becoming another Harvey hour is MTWI on Friday nights. Since the Ohno version is coming back soon, I have a feeling the Fieri version won't last long on Friday nights.

  2. The Fieri version of Minute to Win It sticks to Friday nights on February 28th and March 7th, according to the advanced schedules, while GSN's revival airs new Tuesday nights and a few scattered weekend reruns.

  3. I have a feeling Friday nights will look like this within the next month or two.

    8:00pm 1 vs 100 (Saget)
    9:00pm Minute to Win It (Ohno)
    10:00pm Family Feud (Harvey)
    10:30pm Family Feud (Harvey)

    With the Ohno version of MTWI coming back, I have a feeling the Fieri version will get a cutback soon. And with 2012-13 Feud coming next month, Harvey will likely take the 10pm hour away from block scheduling.

  4. The main problem with Mind... is that, it's a BET show. It's on the wrong network. Plus, Mind... needs to be a daily show. It is NOT weekly, EVENT programming.