Saturday, February 15, 2014

Harvey 'Feud' harder to acquire

With the recent success of Steve Harvey's Family Feud garnering a 6.3 household rating (9.3 million viewers) the week of January 27-31, GSN will have a harder time acquiring more episodes of Family Feud. This 6.3 household rating (which in female and 25-54 demographics beats Jeopardy! and Wheel of Fortune) is the highest since Family Feud premiered in 1976.

GSN first acquired the first two seasons of Steve Harvey's Family Feud (2010-11 and 2011-12) in March 2012, when the series just topped a 3.0 rating regularly, which was double of John O'Hurley's version in syndication, which was hovering around a 1.5 during the 2009-10 season and near cancellation. Now, Steve Harvey's Family Feud has averaged 5.0's and low 6.0's throughout the 2013-14 season thanks to double-run late-day timeslots in most affiliates.

Bottom line: When most shows go up in the ratings, they get harder and more expensive to acquire.

I'm not sure at all when the 2012-13 season of Family Feud will come along. My guess would be April, with an announcement in March. This is the first HD broadcast season of Family Feud, a few set changes and more Steve, which is what the Feud audience loves right now.

GSN currently has the rights to the 2002 to 2006 seasons of Richard Karn's Family Feud and the 2008-09 and 2009-10, the last two seasons of John O'Hurley's Feud. In addition, the first two Steve Harvey seasons are dominant on the schedule.


  1. If GSN can acquire Dancing with the Stars (which gets 20 million viewers), then acquiring season 3 of Harvey Feud should be much easier.

    1. I agree with that. Time for GSN to air what they pay off. Place DWTS on a weekend slot.

      I just don't see why they NEED to acquire '12-'13 Feud yet. They didn't burn through all of '11-'12 yet and they didn't overplay that season yet. Unless Harvey's numbers crash and burn then they should get the '12-'13 season.

      They should focus on new seasons of the classics instead. Get me some Michael Larson PYL episodes please.

    2. GSN should NEVER air DWTS again, if they do, I'm blaming you.

      I agree that '12-'13 Feud is not necessary, but what do you mean '11-'12 Feud isn't rerun abused? It, along with '10-'11 Feud is the most rerun abused program on the network. With a total of 64 airings on the schedule, it only takes about 6 weeks before they've aired an entire season.FYI, GSN has already aired every episode of '11-'12 Feud.

      I agree about the classics, GSN needs more of them. I say extend classics until 3pm and move Woolery Lingo, Catch 21, and The Pyramid to later timeslots.

  2. If anything, move the classics to 2pm, not 3pm. Go for the "If it ain't broke, don't fix it." And they need to keep the 2-4pm right now with the numbers they've been getting. But we've still seen super numbers for 12:30pm, and the 1pm hour. I would like to see Harvey's 3rd season ASAP, and maybe that's because it's presented in HD. Nontheless, I would also like to see some more classics.

    Here's something I just want to get off my chest. No matter how many more classics GSN puts on the schedule, there are still going to be people who are complaining because one particular show isn't at a particular time or on the schedule at all.

  3. I do not see GSN moving classics as late as 2pm, even 1pm now (though they had that $100K/$25K Pyramid hour from 12-1pm for a while. It didn't work out too well but it lasted nine months.) Woolery Lingo and O'Hurley Feud have some above average numbers from 12-2pm which contribute to great numbers for Catch 21 and Deal or No Deal. If somehow O'Hurley Feud and Lingo go South in numbers, then replacements like Karn Feud, Shop 'Til You Drop or Chain Reaction could fill those early afternoon hours.

    In addition, GSN (I believe) does not have the rights to Dancing with the Stars any longer. They should not consider airing it, anyway, since they don't need to.