Thursday, April 11, 2013

4/10/13 PYL, $ale Ratings; a year-to-date observation

Douglas Pucci reports some not so good news over Twitter.

Press Your Luck had only 85,000 viewers at 9am. Sale of the Century had only 95,000 viewers. Some very poor numbers from Wednesday. I don't remember seeing anything this low in the 9am hour since Paid Programming was the previous hour (8-9am). Super Password had a pretty good number though, 206,000 viewers.

Also, TVNewser shows that GSN averaged 381K/263K during the first full week of April. This is the second week GSN's primetime average has declined from 422K the week of March 18th, and the third week of daytime decline since the weeks of March 4th and March 11th, which separately averaged 309K. This is still much better than this time last year, where the week of April 2-8, 2012 for GSN averaged 257K/208K. My guess is that the expansion of Steve Harvey Family Feud explains it all. A good guess.


  1. I think part of the reason why Press Your Luck and Sale of the Century haven't shown impressive numbers yet is because of the lack of promotion the entire classics block receives.

    Aside from the occasional promo for Sale (that usually airs midway through the day's Press Your Luck episode), there aren't many commercials hyping up what's on before 7pm.

    1. For a while, back around last Summer they had an ad for "Catch the Classics" for daytime shows 8am-3pm.

      They still need to promote daytime, but the pre-7pm schedule still isn't rated badly. Maybe a morning ad featuring Match Game-PYL-Sale-100K/25K Pyramid-Super Password-Lingo, and an afternoon one for Catch 21-Lingo-Chain Reaction-Feud.

      Then they should advertise it during primetime. It will attract more viewers, especially older ones.

  2. Of course, this leaves out the fact that the day before, PYL drew 162K and $OTC drew 199K. Also, when CS and PYL returned to the lineup back in October, they both got off to slow starts before building viewership over 200K before the changes. So let's hold off on the doomsday talk, shall we?

  3. I don't know how much effect this has on the overall ratings, but Comcast has paid programming on the basic GSN feed from 8-9 a.m. in the Detroit area(possibly nationwide???). It's not a daylight savings time glitch, as this has been the case for a couple years. To catch MG you must be on the HD channel. Those w/o HD or casual viewers probably don't even know it's on.

  4. I did notice back in October that Card Sharks and Press Your Luck started out rough, then only improved from there. But a 90K average for the 9am hour is noteworthy. Still doubt that GSN will just dump $ale soon after two or three days of bad numbers.

    I have heard about this issue before with Comcast. It's stupid, cheap and it's surprising there hasn't been a lawsuit